% Arabica opens at Trax for a three-month residency
Trax welcomes % Arabica for a three-month residency, bringing an internationally recognised coffee experience into a destination shaped around sport, family time, dining and community.
A global name in a distinctly Amman setting
The opening places % Arabica within the everyday rhythm of Trax: matches, academy sessions, family visits, celebrations and evenings spent exploring the destination. It gives guests a new reason to stay longer while introducing the brand to an active, diverse community.
Why international brands choose destination-led spaces
For international brands, the right location is more than an address. It is a setting that creates natural interaction, repeat visits and meaningful visibility. Trax brings these qualities together by connecting sport, entertainment, events and hospitality in one place.
% Arabica’s three-month presence reflects Trax’s growing role as a platform where leading brands can meet Amman’s families, athletes, professionals and visitors in an authentic way.
A residency built around experience
The residency is part of Trax’s wider approach to curating experiences that complement the destination. Each addition is considered through the lens of what it brings to a guest’s day and how naturally it belongs alongside the wider Trax offer.
